My name is Zion Flores and I am exponentially grateful to be a member of WriteGirl for the past two years. WriteGirl has taught me many important writing lessons. I am immensely grateful to be apart of an magnificent community of accomplished female writers in fields Journalism, Media and Song Writing. WriteGirl has taught me that my integrity is not just defined by my actions but my written words as well. I had several opportunities to travel across Los Angeles to grasp different aspects of writing. Recently, I had the chance to visit 72andSunny, an advertising agency located in Playa Vista, California. I was embraced and entranced at what advertising agents have produced campaigns for such as ADIDAS, sports footwear, and the Truth, an anti-smoking organization. I was intrigued as to what a successful marketing campaign is created in the interests of a fluctuating consumer market.